Serena Williams isn’t just one of the greatest tennis players in history she’s also one of the wealthiest. As of 2025, Serena Williams has an estimated net worth of $290 million, a figure that reflects far more than just prize money. Her earnings come from decades of dominance on the court, smart business moves, and a brand built on excellence, resilience, and authenticity.
Career Earnings
Serena turned pro in 1995 and built a tennis resume that few can rival: 23 Grand Slam singles titles, 14 Grand Slam doubles titles, and four Olympic gold medals. On the court, she earned over $94 million in prize money, making her the highest-paid female tennis player of all time.
However, most of her wealth has come from off-court ventures. At the peak of her playing career, Serena consistently pulled in $15–20 million annually through endorsement deals, partnerships, and appearance fees.
Business Moves & Brand Empire
Serena’s wealth didn’t stop growing when she left tennis. She is the founder of Serena Ventures, a venture capital firm that has invested in over 60 companies, many of which are run by women and underrepresented founders. From fintech startups to health and wellness brands, she’s actively shaping the business world with intention.
She also launched her fashion line, S by Serena, a blend of comfort, confidence, and style that reflects her bold personality. In 2022, she co-founded Will Perform, a wellness brand focused on muscle recovery and skin care.
Real Estate & Lifestyle Assets
Like many high-net-worth individuals, Serena owns multiple luxury properties. She’s held homes in Beverly Hills, Palm Beach Gardens, and a stunning estate in Jupiter Island, Florida, where she lives with husband Alexis Ohanian and their two daughters. Real estate, paired with brand collaborations and media ventures, continues to boost her portfolio.
Serena Williams: A Legacy Beyond Sports
From her tennis dominance to her cultural influence, Serena Williams has redefined what success looks like in and beyond athletics. Whether it’s Forbes lists, boardrooms, or the cover of Vogue, she continues to be a symbol of strength, ambition, and reinvention.
