Spanian, born Anthony Lees, is one of Australia’s most talked-about content creators, not just for his success but for the dramatic life he lived before it. His early years were marked by violence, addiction, and serious crime, culminating in a shocking incident at a Sydney high school where he held a butcher’s knife to another student’s throat. That moment became part of a long path that saw him spend 13 years in prison before the age of 30.
A Youth Defined by Crime and Incarceration
Lees’ criminal history began in his teens and escalated quickly. His offences ranged from break and enter and ATM ram raids to armed robbery and causing grievous bodily harm with intent. He also snatched a bag outside Star City Casino in Sydney and struggled with heroin addiction during his youth.
By the time he was released from prison in 2017, Lees had never held a job, owned identification, or lived a conventional adult life. What followed, however, was an unexpected reinvention.
Turning Life Around After Prison
After his release, Spanian began sharing prison raps and stories of his upbringing online. His honesty and unfiltered storytelling resonated with audiences in a crowded influencer space. Over time, he shifted his focus to YouTube, where he now has more than 1.5 million subscribers across two channels.
His most successful series include “Into The Hood,” where he visits some of the world’s toughest neighbourhoods, and “It’s All Eats,” a food-focused travel series. “Into The Hood” alone has amassed over 33 million views, becoming a cornerstone of his brand.
How Spanian Makes His Money
Spanian’s income streams are diverse. On YouTube, advertising revenue is a major contributor. Industry estimates suggest creators can earn between $1 and $30 per 1,000 views, depending on content and audience. Analysis platforms estimate Spanian may earn thousands per video, particularly as many exceed one million views.
Beyond digital content, he launched Spanian’s Kebabs, starting with a food truck in North Parramatta. The business expanded rapidly, with multiple trucks across New South Wales and Victoria. He has also announced plans for a permanent store in Newtown.
Expanding Into New Platforms and Ventures
In October, Spanian joined Snapchat as a Snap Star, monetising daily lifestyle content through advertising and potential brand deals. More recently, he announced Freedom Giveaways, a subscription-based prize platform offering luxury items such as a Rolex Sky-Dweller watch.
A Controversial but Compelling Reinvention
Today, Spanian documents a lavish lifestyle filled with travel, luxury cars, and high-end watches, supported by a combined following of nearly three million people across platforms. His story continues to divide opinion, but his transformation from long-term inmate to influential entrepreneur is undeniable.
