Tangle Pets Cat Purple Action & Toy Figures and similar products from the Tangle Pets range are cute plush toys with built‑in detangling hair brushes designed to make brushing kids’ hair less of a struggle. Created by Washington mom Liz Martin after she found traditional brushes painful and frustrating for children, the idea blends a soft toy with a functional wet/dry brush—turning a daily chore into a playful moment.
Shark Tank Breakthrough
Tangle Pets made its big debut on Shark Tank, where Liz pitched the product in exchange for $75,000 in funding. Lori Greiner, known for spotting quirky but promising consumer products, offered that investment in exchange for 50% equity in the business, a deal Liz accepted. That partnership helped push Tangle Pets into bigger retail channels and gave the brand credibility with potential buyers.
Sales Success and Growth
After the Shark Tank appearance, Tangle Pets saw rapid expansion. The company grew from modest initial sales—less than $10,000 before the show—to surpassing $12 million in lifetime retail sales within just a few years. Its products are now stocked in over 20,000 retail locations, including major outlets like Walmart and Target, and are widely available online through Amazon and other e‑commerce platforms.
Estimated Net Worth Today
While Tangle Pets isn’t a global giant, it has carved out a solid niche in the children’s toy and hair care market. Based on growth trends and industry estimates, the business’s net worth is currently around approximately $1.43 million in 2025, considering factors like sales, retail presence, and typical annual expansion.
Keep in mind that this figure isn’t a formal valuation from a financial report—it’s an informed estimate reflecting the company’s real‑world performance since its Shark Tank boost. Many small businesses track value based on lifetime sales, growth, and retail distribution, and Tangle Pets checks all those boxes.
What Drove Its Value
A few things helped Tangle Pets move from a simple pitch to a recognisable brand:
- Smart product concept that resonates with parents and kids alike.
- Lori Greiner’s investment and marketing insight.
- Wide retail distribution, putting the toy brush in front of shoppers nationwide.
- Strong online presence and positive reviews.
Looking Ahead
For a brand that started with a mom’s doodle idea and a simple plea on Shark Tank, Tangle Pets’ journey shows how creative problem‑solving and strategic support can turn a fun product into a real business. continued expansion into new markets and ongoing retail partnerships could raise its value further in the coming years.
